I've just added a new article to the Archives of my Marketing Magic website.
"Creative Commons" is a way of marking your articles to indicate whether or not other people can use your material, and under what circumstances. The website that gives you the appropriate code to add to your article pages has been around for a while.
What is new - and it's of importance to anyone who uses articles for marketing - is that Yahoo! has just added a way of searching for articles which carry the Creative Commons license code.
It's by Robin Nobles, and it gives a clear explanation of the benefits for anyone who uses articles for marketing. It also has step-by-step instructions on how to implement a Creative Commons campaign.