Monday, April 17, 2006

The Power Of The Upsell

OK, so just where IS your market? Who are the people who are going to buy from you?

I've just spent this Easter weekend being 'dragged around' visitor attractions by my family. Yes, I went around with a smile :-)

And whilst I was smiling, I was also watching how other people were selling to me.

To start with, they got me and my extended family onto their "site" - a stately home, a nature reserve, a roadside cafe - anything. They got me there through conventional advertising in the press, by "word of mouth" (other members of my family knew of the site), and by roadside advertising.

But, once we were on their site, what else did they do?

They went for the "upsell" - i.e. 'now that you've bought, what else can I sell you?'

The "upsell" can double your profits. Once someone has bought from you, once they are on your site (physical or virtual) they are more inclined to buy from you than at any other time. These hooked customers are the easiest to sell to.

Never neglect the power of the "upsell"!

Friday, April 14, 2006

I've Been Beaten To It!

For some time now I've wanted to write an eBook about my marketing techniques. I wrote the outline of the eBook months ago. I even registered a domain name for it. But it didn't get off the ground. Now someone's beaten me to it.

A few days ago I came across six short "fluff-free" reports, written for "newbies" and covering the main areas of internet marketing. These were just the type of reports that I would have written had I got round to it.

I didn't have to think twice. I dug (quite deep) into my pocket, "flashed the plastic" and bought the Master Resale Rights to the collection. Such reports are like gold dust - maybe even nuggets! And only a few Master Resale Rights were being sold.

I've decided to make these reports available to you. I'm going to have to make a small charge, not just to cover my costs, but also to comply with the terms of the Master Resale Rights. But I've brought the price right down to a very affordable level - and even sweetened the deal with three great bonuses, all of them educational, and all of them designed for "newbies".

Here's where you can get them

If you are a battle-hardened internet marketing veteran these are probably not for you. But you might be interested in another angle.

I'm making available a small number of Resale Rights Licenses. I'm restricting the numbers so that the market won't get flooded and that the people who purchase these licenses won't face excessive competition.

Check out the Resale Rights deal here

Note: Don't delay. I'm expecting these few licenses to sell out quickly.