In the coming weeks, I've got a host of really powerful internet marketing advice and information to share with you.
A couple of weeks ago, I spent all weekend at the Internet Marketing Center's "Bootcamp" in London. It was an incredible two days. My adrenelin started flowing on Saturday morning, and I still haven't come off the ceiling!
I thought that I was "experienced" in many internet marketing techniques, but during the weekend, I came away with 30 pages of notes and 51 action points for me to implement (I've done four of them!). In future posts in "Marketing Sparks", I'm going to be telling you about some of the ideas I came away with - and I'm going to let you know about my experiments with them.
Amongst other things, I'll be covering:
Blogs - how you can use them to get high search engine rankings and drive traff'ic to your site (I've had a blog for 2 - 3 years and done little with it - that's going to change)
RSS - what it is, why it's easy to use, and why it's so powerful for marketers (I've dabbled with it, but not really seen its power until now)
Podcasting - again, what it is, why you should start using it and again, how it's simple to implement (I'm going to make my first "Podcast" in the next 2 days)
Copywriting - what needs to go on your sales page - and where it should go (I'm going to be making major changes to my sales pages in the coming weeks)
Email - methods of ensuring your emails are delivered.. and read (I use some of them, others were new to me)
Affiliate marketing - if you've joined my affiliate scheme, you're going to see even more help from me in the future!
Search engine marketing - how to use Pay-Per-Click effectively and how to boost traff'ic from the "organic" search engines (Google, Yahoo, MSN etc). Again, I found that this old dog can still learn new tricks. I'll describe them, and tell you how successful I've been
So, there's going to be some hot stuff in future posts in "Marketing Sparks", kicking 2006 off to a great start! And no, despite the source of a lot of this info, I won't be angling the material towards affiliate links to the Internet Marketing Center!