Monday, February 06, 2006

Affiliate Honesty

Why did I decide not to promote "Butterfly Marketing"?

It's all to do with my conscience!

I've nothing against Mike Filsaime. He's produced some great products from which I have benefited. And it's nothing to do with the Butterfly Marketing product, which I have not seen.

Quite a while ago I made the decision that I would not put my name against any product which I had not personally reviewed and liked. It's subjective, I know, but that's the way I work; I sleep easier at night :-)

Mike Filsaime is an astute marketer whom I admire and, in some ways seek to copy. His pre-launch of Butterfly Marketing was brilliant. But there was a flaw, in my opinion. A big one..

No-one, except a privileged few, saw the product - or even the sales page - until launch day on 31 January. Yet dozens of people sent out email after email extolling the virtues of the package; many of them will not have even seen the sales page. Is that being honest? I don't think so!

OK, I believe and respect the opinions of some of the 'big hitters' who probably did have sight of the product, and, having seen the sales page when "Butterf'ly" was launched, I think that they are right in saying that it it is a great product - for certain types of people..

But having read the sales page several times (and I re-read it just before writing this), I am still happy with my decision. My impression is that "Butterfly" is not for inexperienced marketers, and quite a few people will have bought it thinking it will solve all their problems.

The whole concept of Mike Filsaime's software and home study course is, I believe, brilliant. But from what I've read - and what other people are saying - if you are not already an established marketer, "Butterfly" is unlikely to be very helpful to you.

But, bear in mind that this is my uninformed opinion. I could be wrong. Remember, I haven't seen or experienced the product. If you want to decide for yourself then go to the website: and make up your own mind. Incidentally, I can't put in the full URL for "Butterfly" because it's already in a "block" list!

Not for you? Here's an alternative
If you decide that "Butterf'ly" isn't for you, there is an alternative which I do endorse. It's the late Cory Rudl's "Insider Secrets To Marketing Your Business On The Internet" course. I've owned it for a couple of years now, and a few weeks ago I took delivery of an updated version.

This is a home study course for both 'newbies' and experienced marketers alike. The course comprises two thick ring-bound manuals and three CDs. One of the manuals covers the basics of internet marketing and the other deals with more advanced techniques (some of them were real eye-openers for me).

What I really like about the course is not just the content, but also the presentation. This makes the course highly readable. There's too many topics covered in the course for me even to put them here - there's a good description on the sales page (you have to wade through a lot of hype, though!)

Again, you will need to form your opinion. Here's the sales page - and yes, it is an affiliate link!

(From my Marketing Magic "News Update" newsletter)

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